"The intensified effort comes amid several calls by Prime Minister Lee Hsien Loong in recent months for MPs to hold fast to the spirit of service to the people and to work hard on their behalf.
‘The purpose of this is to let the grassroots know that the focus must be on the residents and not the MP. I also want residents to feel that I’m one of them,’ he said."
http://www.temasekreview.com/2011/06/19/no-fanfare-when- pap-mps-meet-residents/